Working Mothers Work for Business

In increasing numbers, visionary companies are turning to professional women with children to fill specific needs in their strategic employment plan. A historically under-utilized group, working moms bring to the business community key attributes prized in the corporate world—attributes like loyalty, experience, stability and commitment.

Women who have left the work force after having children offer valuable knowledge and experience that—in the appropriate environment—can be highly beneficial to an employer. Work-Life Initiative LLC screens and qualifies educated, professional women for your company and helps you create a mutually advantageous, family-friendly program that yields productive results for your business.

The Visionary, Diversity-Driven Workplace

Competitive companies constantly adapt to a changing society in order to access the best and brightest prospects in a tightening labor pool. Giving your company a recruitment advantage means taking a long-term, visionary approach to changes in technology and culture.

The visionary company embraces a diverse employment structure that values talent over traditional work-roles. By providing flexible work-hours, telecommuting opportunities or other family-friendly options, your company creates a way of working that produces a number of advantages, among them:

  • a highly appealing atmosphere that attracts well-qualified job candidates
  • a flexible environment conducive to higher job satisfaction
  • a family-friendly, lower-stress workplace that improves employee retention rates
  • happier employees who have lower absenteeism and better overall productivity
  • a family-flex workplace that provides new opportunities for non-traditional professionals, such as working moms
  • a virtual employment center that lowers costs and reduces overhead
  • new approaches that raise your diversity profile and create a progressive, forward-thinking identity for your company that enhances your marketability


Work-Life Initiative LLC is an expert in corporate work/balance programs and we’ll partner with your firm to provide the right solution for you and your people. If you’d like to learn more about our offerings, Contact Us.

Boosting Retention

In a recent survey, workers identified workplace flexibility as the major contributor to their job satisfaction more often than any other factor. The numbers concur—more than 70 percent of workers in jobs with highly flexible environments plan to remain with the company for another year, a number that falls to less than 50 percent in companies with low levels of flexibility.

In short, employees with the flexibility to balance their work and family lives are happier with their jobs and less likely to consider leaving the company. For employers, the benefits are numerous:

  • Employees with high job-satisfaction improve productivity
  • Better retention rates reduce the need for costly training of new employees
  • Flexible work environments reduce stress and employee absenteeism
  • Customers respond positively to continuity in a company and report greater satisfaction with happier workers
  • Knowledge and experience are human investments that are difficult to replace—and your loss can be a benefit to your competitors


Contact us for more information.

The Loyalty Amplifier

Recent studies make a strong case for a connection between family-friendly employment programs and worker loyalty. While loyalty is a difficult attribute to measure, it’s impact is quantifiable. Consider these findings:

  • Employees who have a flexible work-environment report being happier on the job than workers with lower flexibility
  • Companies providing greater work-flexibility have higher rates of retention
  • Higher job satisfaction has been linked to improved productivity and lower absenteeism
  • Customers respond well to continuity within your company and heightened longevity among your workers can boost profitability
  • Loyal employees are more likely to consider the needs of your company in their future decisions
  • Employee loyalty is a key factor in setting long-term goals for your company


Contact us for more information. 

Valuable Recruitment Tool

Flexibility and family-friendly options are valuable in recruiting any qualified prospect, but those attributes are especially important to working moms. Currently, an estimated 75 percent of women with school-age children are part of the American labor force, as are more than half of women with children under the age of six. In many cases, these are highly educated, experienced professionals with career aspirations—the kind of candidate highly sought by industry leaders.

With the labor market tightening in this country, working moms are an intriguing resource for enterprising companies. Flex-time, telecommuting and family leave are smart options businesses can use to attract qualified professionals and help them succeed.

Contact us for more information. 

Business Stability

Stability is important to a growing company—and to its customers. On a corporate level, employment stability allows you to reduce your turnover, lower your costs and make more accurate, long-term plans for your business.

On a personal level, stability is an equally valuable attribute—and it’s the hallmark of the working mom. Women with children are responsible, grounded individuals with tangible ties to the community. Life experience provides these professionals with a helpful edge in creating a stable, dependable environment to raise children—and your profitability.

Work-Life Initiative LLC provides a hassle-free, comprehensive employment methodology that assures your business a team of reliable, well-suited placements that not only meet your skill-set requirements, but have the capacity to thrive in your corporate culture. Our multi-level placement system is the right choice for businesses looking for greater loyalty, more stability and higher productivity from its employees.

Contact us for more information.

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